Do you want to start running Facebook App Install ads but are hesitant because you don't want to waste money?
Have you tried before but weren't happy with the results so you quit?
Or are you already running Facebook Ads but feel like everyone you talk to is seeing a way better CPI than you?
First of all, this is perfectly normal. I experienced all of this when I started buying installs for my apps, and pretty much every developer I've worked with has experienced it too.
I remember when I launched my first app. A lot of work went in to creating it and getting it ready for the App Store. When it finally went live I was constantly refreshing the stats page to see how many downloads it had. And I think I basically DOS'd the ad network's web servers because I was refreshing like crazy to see how much ad revenue I was earning!
things were great for a few days. People were downloading my app and I was actually making some money. I couldn't wait to update my app and build some new ones!
But then the downloads all but stopped. Things went very quiet… And I didn't know how to fix it. The thing was, people liked the app. I received some great feedback and had a 4.5 star rating and positive reviews. I tried releasing updates, working on my ASO, but none of it had a significant impact on my download numbers.
I wanted to make the app better. I wanted to find out what people wanted & what they didn't want. I thought that if I could just get people to download it I would start to climb the charts and I'd get more visibility & more downloads. The problem was, without users I was stuck.
I felt helpless, like I had no control over the future of this app that I had built. It seemed like it didn't matter if it was good or not, because I just couldn't get it in front of people.
I persisted with updates, ASO, asking friends to review it, anything I could think of that might help. I had considered paid ads briefly but never seriously. I figured they were only for huge app companies like Rovio (they were the big dog in the App Store at the time).
Eventually I tried running some Facebook app install ads because they were brand new at the time and it seemed like everyone was talking about them. The results were ok, but I spent $500 pretty quickly and that didn't translate into anywhere near that amount in revenue. It felt like that was useless as well. I was all but ready to give up, and I just left it completely for a week or so.
But I couldn't get it out of my head. There had to be a way to fix this. I went back to running more Facebook ads. It was a steep learning curve, and
I wasted a lot of money in the process, but in the end I started seeing some great results. And I also discovered a few things that changed the way I looked at paid installs. This new perspective changed my app business too.
You see, I worked out how to really lower my CPI. But I also discovered how to use this
guaranteed, unlimited source of users to build better apps and climb the top charts whenever I felt the time was right. That's what makes paid user acquisition so powerful. It's like a tap that you can turn on and off whenever you like. Turn the tap on and you get as many users as you need, and then just turn it off whenever you are done.
For that app, I would turn the tap on to get a bunch of new users. Then I would go through the analytics and find out exactly what I needed to change in the app for my next update. I was making decisions based on data, not whatever popped in to my head. Once the updates were done, I'd turn the tap on and repeat the process again.
Each time I did this a few things happened:
1. I got better at running Facebook ads, so my CPI got lower.
2. The value of each user increased. The changes I made with each update meant users were spending more time in my app and more money on IAP's.
3. My app was collecting ratings & reviews.
4. I also got a little bump up the App Store charts each time I ran an ad campaign.
Once I moved past my initial perception of paid user acquisition everything changed. My belief that I should only spend money on ads if I am 100% certain I will make more money than I spend, was gone. I fact, now I believe that in most cases you need to spend money on ads to truly understand how you can get to that ROI positive position.
Since then I've tried lots of other services for buying app installs, but I keep coming back to Facebook App Install Ads.
Why I Choose Facebook Ads to Drive Low Cost App Installs & Engagement
It's simple. My testing shows that Facebook ads continue to provide the best performance for myself and my clients.
Here are a few reasons why it continues to outperform other channels:
- The ability to target your audience is incredible. Because of the sheer volume of data Facebook has about everyone, you can really narrow down your audience to just the people who want and need your app.
- You end up with users who spend more money. I've run case studies where users acquired through Facebook ads spend 4x more on IAP's than organic downloads!
- They are cheap. The industry average Cost-Per Install is over $2. By the time you finish this course you will know the techniques I use to drive installs for much less. Using the techniques that I teach in the course I'm able to purchase installs for less than $0.30 each in the USA. (Note, while I achieved these results they are not typical. Due to the sheer number of variables involved in buying app installs it is impossible to promise you will achieve the same results).
- It's easy to stand out IF you know what you are doing. The thing with Facebook App Install Campaigns is that Facebook provides a nice, simple UI that anyone can use. That means that there are lots of people creating ad campaigns with little to no knowledge about how to get the best performance. They end up wasting a ton of time and money while they wonder why everyone else is doing well. After you take this course you will have a significant advantage over all of these people and you will know exactly how to stand out from the crowd.
I Want You To Experience Similar Results With Your App Business